General Electric - Back to Basics

Last Saturday, as I walked a customer from the outside garden center, to the inside aisles of building materials and lumber seeking out the drain pipes and gutters; I saw a crowd gathering at the edge of the appliance department.

Through the shifting and moving of the crowd I could see something shiny and blue. It was a shade of blue that I was drawn to, that beautiful blue; the color a vintage Ford Thunderbird, or a gift box from Tiffany’s.

After I had ushered my customer to the aisle filled with all the drain pipes and splash blocks that he needed, I went right back to the very busy section the appliance department.

 It commanded the corner….it pulled customers to its doors from all over the store; a gorgeous blue fridge!

The vignette was staged perfectly, a classic all American kitchen, with a hip, trendy, retro twist!

It stopped customer right in their tracks! This tiny kitchenette appealed to the very young, teens, apartment dwellers, and home owners. The General Electric blue beauty caused the elders to reminisce, become nostalgic, to a simpler time, when the kitchen was the heart of the home, the gathering place of friends and family!

General Electric has stepped back in time, back to basic, reinvesting in the homes and hearts of Americans!

Not only do they make beautiful, dependable appliances they stand behind them!

GE FAMILY CARE CARD: The GE care card is your ticket to exclusive discounts and personalized offers.

ONLINE SERVICES: Access all your appliance information- owner manuals, year of purchase….online.

5 YEAR CARE CONTRACT: GE stands behind their products and offer a 5 year care contract on all new appliances.

TRADE IN: Trade in your old GE appliance, get credit towards a new one and we’ll donate your old appliance to a local charity.

YOUR FIRST YEAR ANNIVERSITY: Enjoy complimentary 1_year tune-up appointment on us – complete with personalized tips.

With all of these features GE also asks you to be creative: choose your color, your knobs, and your handles!

General Electric has been with us since the beginning, invest in the future, invest in America, invest in the heart of your home…check out this totally new line of appliances offered by the oldest recognizable names in dependability, and quality!

Create your own appliance that is made for the heart of your home!!

This G.E prototype kitchenette will be staged, and “POP UP”, in selected Home Depot stores throughout the country!

G.E is looking for customer interest and input on the new line of products, and incredible membership benefits program!

Become one of the first to become a member once the program officially launches, register at http://www.gemembership.com

Watch your local Home Depot for this great display to just......... POP UP!!!!     Maureen